AMC launches $5 'Discount Tuesdays' at movie theaters
ROSEMONT, ILLINOIS - DECEMBER 04: An AMC Theatres logo hangs above one of the company's movie theaters shuttered by the coronavirus COVID-19 on December 04, 2020 in Rosemont, Illinois. In what could be another blow to the theater industry, Warner Bro
LEAWOOD, Kan. - AMC Theatres has announced "Discount Tuesdays" where moviegoers can see flicks at $5.
The discount runs from now until the end of January 2023. The discount is available to members of AMC Stubs, a rewards program.
"$5 Discount Tuesday at AMC offers significant value to movie-goers in many areas around the country," the company said in a news release.
Also, at participating locations, moviegoers can pair a small popcorn with their choice of a 21 oz. ICEE® or a small Coca-Cola Freestyle® drink for just $5 on discount Tuesdays.
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Movie theaters all over shuttered their doors two years ago as the coronavirus pandemic swept the globe.
Hollywood is tracking closely just how many moviegoers it might have lost in a pandemic interim where streaming services made major inroads into homes and exclusive theatrical windows splintered.
Meanwhile, the one thing that is working: Event movies on large-format screens. If the pandemic has made movie watchers more accustomed to staying home, or waiting until a movie lands on a streaming platform or video-on-demand, it has only enhanced the appeal of massive, rumbling theaters. IMAX recorded its best October 2021 ever with $118 million in ticket sales.
The Associated Press contributed to this report. This story was reported from Los Angeles.