British fashion brand launches denim thong

(FOX 11) - Denim jeans come in various styles. Basic, high-waist, bootcut, skinny, and more.

But forget all that.

The hottest new denim trend is a denim thong!

The British budget fashion brand 'Pretty-Little-Thing' recently unveiled what it calls its 'Mid-wash denim knicker.'

The item features a thong-style back.

It's described as, 'a show-stopping festival outfit that is gonna get you noticed for all of the right reasons.'

Well, at the very least, it will probably get you noticed!

The short shorts retail for $25.

They're a big hit.

In fact, they're already sold out!