LA billboard takes jab at St. Louis, welcomes the Rams

LOS ANGELES, Calif. (FOX 11) - A new billboard on the corner of Highland Avenue and Franklin Avenue in Hollywood takes a jab at St. Louis, the former home of the now LA Rams. The billboard was paid for by Popular Demand, an LA-based clothing company. It has no logos and is not affiliated with the team. The brand posted the image on Twitter with the caption, 'Our city, our billboard, our rules. No apologies. Welcome to LA @RamsNFL.'

The original Twitter post only has a handful of retweets and likes, but it is still getting plenty of attention with some news articles calling the billboard 'brutal,' 'cruel,' and 'disrespectful.' See some of the responses on Twitter, below.