Campaign to identify lifeguards as first responders
Inspired by the lifeguard heroes in the upcoming action-drama series RESCUE: HI-SURF, FOX and the United States Life Saving Association (USLA) have launched the "LIFEGUARDS FIRST" campaign. The initiative aims to officially recognize open-water lifeguards as First Responders, a status that could grant them benefits and recognition similar to those of police officers, firefighters, and EMTs.