The Oura Ring: What is its appeal and does it really work?

Its creators say, “Slide on the ring, transform your life.” But does this small circle really have the power to put you to sleep?

One Prince seems to think so. 

When the Duke of Sussex was spotted wearing what’s dubbed as the world’s first wellness ring last Fall, curiosity and demand for the royal accessory took off.

We decided to pay a visit to Dr. Jay Khorsandi of Snore Experts in Encino to find out more about the “Oura" ring.  He says it’s the latest in sleep tracking technology.  As such, it tracks your activity during the day and turns into a sleep monitor at night.  "That way you can make better decisions during the day so you can get better sleep at night,” says Dr. Khorsandi. 

Then again, this sort of tracking is possible with other wearables, like the Fitbit and Bio-Strap. So, why does Oura, based in Finland, now have users in more than 100 countries; not to mention celebrity investors like Will Smith and Shaquille O’Neal. The designers say the advantage of the ring is it can easily be worn while sleeping.  

Fran Nichols of Sherman Oaks, who has been wearing the ring for a few months, says it’s more specific than its competitors. “It tells me all the stages of sleep that I hit and didn’t hit. And it explains the benefit of each of those stages of sleep and why I need it.”

Nichols also likes that it provides a daily “readiness” score based on how well she slept.  A general rule of thumb is that it should be above 88, if you’re planning to do something that requires your maximum performance. 

Dr. Khorsandi says some users prefer Oura over other trackers because of its aesthetic appeal.  The sleek finishes go for $299. The diamond Oura, yes it’s available, is priced at $999.  All our custom-fitted. 

Nichols says she is sleeping better and longer, now averaging 7.5 hours a night.  While the circle itself can’t take the credit, the Oura ring is giving her the data she needs to bio-hack her way to a full night’s rest… and a royal goal.

“I’d love to get to a full eight hours a night.”

How dreamy would that be?