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Wendy’s Krabby Patty announcement hype: Other iconic fast food collaborations

By Austin Williams
Published  September 3, 2024 6:19pm PDT
Food and Drink
FOX TV Digital Team

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The Brief

    • Wendy’s is reportedly introducing a "Krabby Patty" burger in collaboration with "SpongeBob SquarePants," though it has not been officially confirmed.
    • The trend of fast-food collaborations continues to gain momentum, with other major brands launching unique partnerships.
    • These collaborations are increasingly popular for creating buzz and attracting diverse customer segments.

LOS ANGELES - Wendy’s is reportedly joining the trend of fast-food collaborations with a new "Krabby Patty" burger inspired by "SpongeBob SquarePants." According to a leaked memo on Reddit, the burger will launch on October 8th, in time for the show's 25th anniversary. The Krabby Patty is described as a premium cheeseburger made with Wendy’s fresh, never-frozen beef, topped with fresh produce and a secret Krabby Patty sauce.

Additionally, Wendy’s will offer a "Pineapple Under the Sea" Frosty, combining their vanilla Frosty with pineapple mango puree for a unique dessert experience.

While Wendy’s has not officially confirmed the details, a spokesperson hinted that they are always exploring new menu items inspired by fan cravings. This reported collaboration continues the trend of fast-food chains partnering with popular brands, shows, and celebrities to create buzzworthy offerings.

Other major fast-food collaborations that made headlines

McDonald’s x Travis Scott (September 2020): The "Travis Scott Meal" became a cultural phenomenon when McDonald’s teamed up with rapper Travis Scott. The meal, featuring a Quarter Pounder with cheese, bacon, and lettuce, was so popular that it caused supply shortages at some locations, proving the immense power of celebrity partnerships.

Popeyes x Megan Thee Stallion (October 2021): Popeyes tapped into the music world by collaborating with rapper Megan Thee Stallion to launch "Hottie Sauce," a sweet and spicy condiment that added a kick to their famous chicken sandwiches. The collaboration not only boosted sales but also solidified Popeyes’ place in the cultural zeitgeist.

Taco Bell x Doritos (March 2012): Taco Bell’s collaboration with Doritos resulted in the Doritos Locos Tacos, a menu item that became an instant hit. By combining the flavors of a Taco Bell taco with a crunchy Doritos shell, this partnership created a product that was both innovative and immensely popular. The product sold over a billion units in its first year.

McDonald’s x BTS (May 2021): McDonald’s continued its celebrity collaborations with global K-pop sensation BTS. The "BTS Meal" included McNuggets, fries, and exclusive sauces inspired by South Korean flavors. This partnership was hugely successful, with fans worldwide flocking to McDonald’s to try the limited-time meal.

Who is BTS?

BTS is a seven-member boy band from South Korea who made their world debut in 2013.

The Source
This article is based on a leaked memo posted on Reddit, additional reporting from the New York Post, and statements from Wendy’s regarding their ongoing menu innovation efforts. FOX 5 Atlanta contributed to this story.